Michael Peterson

BedHead PJs was established to fill a gap in the pajama market when the current pajama offerings lacked sophistication and fine tailoring. So Renee quickly learned how to make her own colored and patterned cotton textiles after seeing what was offered in a store window. As a consequence, BedHead was born! 

We revamped their UI/UX to support a new customized CMS on the Shopify platform which streamlined the shopping and e-commerce solution so the shoppers journey is a warm and cozy experience.

Grayers was established to fill a gap in the men’s market for a well-crafted clothing collection with great fit, crazy good quality, and incredibly reasonable prices.  

We revamped their UI/UX to support a new customized CMS on the Shopify platform which streamlined the shopping and Ecommerce solution.  

Created promotional banners and marketing emails targeted to boost sales by using the best marketing practices and testing multiple templates to research user preferences. Grayers.com

Citi bank needed a template for their credit card upgrades program that could work across multiple brands. We came up with this responsive grid design that worked well across all devices.

iRobot had a problem. Nobody knew they made other products besides the Roomba. Roomba launched the company but since then they have expanded their line up. Also people were skeptical "can a robot clean my house"? Once they tried it they became believers and advocates on how great they cleaned. We created a social campaign called "Meet the robots" to help change peoples perception that iRobot had many products that worked.

When I worked on Pepsi doing pop and in store displays I also got to work on new brands. Brisk's audience was changing and becoming more culturally integrated into Hip-Hop. We developed a can exploratory with the help of Kurt Ketchum and Mr. Jago to help illustrate how far the brand can be pushed. I also worked on logo development and designs for NASCAR.

So I had a unique opportunity to freelance at Sargent & Berman design in Los Angeles working on packaging. I saw the Agency in Comm Arts and liked their work so I sent them my book with no packaging experience. Flew out for a interview and started learning and designing packaging the next day! My designs were chosen for the 2010 Tamagotchi line and I also helped bring in new business from Bandai Toys. It was an awesome experience doing nothing but designing in 2d and in 3d.

We launched a new social channel for Hawaiian Tropic to help redefine the brand on Instagram but we needed some cool, refreshing photography to do it. We concepted 30 layouts and worked with our amazing photographer Alpha Smoot in studio for 4 days to bring all of them to life. Here are a few of the 30 still life shots we did.

With the launch of this new, fresh look, Hawaiian Tropic's overly tan, barely-there swimsuit days are finally updated with a clean, fresh and fashion-forward style.

DELL had a problem (not the least of which was customers replacing the “D” with an “H” in online tech threads). For years, the rap had been that DELL makes stuff cheap and fast…that they left design aesthetic on the cutting room floor, and Michael Dell used sheer volume to keep himself warm at night. Then, something happened. They decided to get smarter. They hired better engineers and added industrial designers who had the audacity to, you know, win design awards. The results were a worldwide campaign called, You Can Tell It’s Dell. You can tell by the look of the products, the quality inside and the advertising that told the world “look at me."

We helped develop the "Best summer ever" campaign across all social channels. Also maintained the social presence through video, and images posts. We also helped launch the Banana Boat Triple Defense Sunscreen for Men campaign on social media.

Everyday carry knife owners are a proud, demanding bunch that take pride in the knives they carry. Professional contractors need knives that are easily changeable, can withstand anything, and are comfortable and lightweight.

I helped Speedtac develop all their branding, packaging and product look for launch.  This hybrid knife will make everyone, from the weekend warriors to the every day carriers, demand more from their knives.

Best Buy asked us to promote a "back to school" private shopping event for its RewardZone loyalty club members and their college-aged customers. At a time when the patronage of its loyalty members is more important than ever to the tech retailer, Best Buy needed to demonstrate its appreciation by giving them a unique and memorable experience.

"Loveapoloosa" was a hugely successful, music festival-themed event that treated the whole family like backstage VIPs at a concert.  We promoted the event with signage that looked like concert posters. We also created VIP badges, Loveapoloosa tour t-shirts, attractions during the event that connected two generations of music fans and more. Rockin!

GE wanted to unify 2 parts of their websites, distributive power and power generation with-in 6 months. It was a huge lift since the client was global and we had people working in multiple time zones. So we worked closely with GE engineers in a timely manner from both teams to design a website that was easy to navigate and unified their contents into one URL. gerenewableenergy.com

The New York Lottery is the Who’s Who of lotteries. In fact, we’re North America’s largest and most profitable lottery. New York Lottery is about being more spontaneous, lighthearted and playful. And most importantly, it’s about inviting everyone else to join the fun. So come on, let’s play!

A lot of people don’t realize that Best Buy has a “Gamer’s Club“ that had better rewards then Game Stop. So we created the "Be First" campaign. Being an avid gamer I helped write some of the lines that talked directly to gamers and their competitive spirit to get early release games and save on every purchase.