With over 15 years of experience, I have worked at various agencies from print/TV advertising to social media and digital marketing. From creative strategy to comprehensive execution, I've brought teams together to create innovative campaigns ranging from digital and social media engagement to integrated global campaigns.
You can get in touch with me at mpeterson7@gmail.com
EXPERIENCE
Digitas - Senior Art Director
Oct 2017 - Present
Clients: Clients: Xfinity Mobile, Xfinity Sports, Xfinity Gamers, Hippo Insurance.
Won new business, Sunrun Solar.
MRM-McCann - Senior Art Director (Freelance)
Oct 2015 - April 2017
Clients: NY Lottery Social Media and Digital. USPS Postal Service digital and DM/Print campaigns.
Edelman Digital - Senior Art Director
Feb 2014 - Oct 2015
Clients: Energizer, GE, Samsung, eBay, Hawaiian Tropic, O.B., Playtex, OB, iRobot, Banana Boat, NY Aquarium and Bronx Zoo. Was pivotal to new business wins for iRobot and ACLU.
Wunderman - Senior Art Director
May 2010 - Feb 2014
Clients: Dell, Johnnie Walker, Citibank, Best Buy, Coke Cola, United Airlines and Levi's.
Lowe & Partners Worldwide - Senior Art Director
July 2005 – Sept 2007
Clients: GM Trucks, Smokey Bones Restaurant Chain, Perdue, Saab, Earthlink and Nokia
Colangelo - Senior Art Director
Feb 2005 – July 2005
Clients: Crown Royal, Seagram's 7, Johnnie Walker and Guinness
Tracylocke - Art Director
Mar 2002 – Feb 2005
Clients: Pepsi, Aquafina, Mountain Dew, Sobe, Grand Marnier and Pepsico new brand development.
Was pivotal on the new business win for Grand Marnier.
Fahlgren Mortine - Junior Art Director
Jan 1997 – Oct 1999
Clients: Lions Gate Films, Bravo Films, New Line Cinema, Fine Line Cinema, IFC
FREELANCE
KALAA Inc. - Founder
April 2017 - Oct 2017
Clients: BedHeads PJs, ICO, Grayers and Y Gallery
Wieden+Kennedy - Senior Designer
Jan 2010 – Mar 2010
Clients: ESPN, Nike Canada and Delta
Gotham - Senior Designer
Nov 2009 – Mar 2010
Clients: Best Western, Hitachi and Chrysler. Helped win Hitachi new business.
Deutsch - Senior Designer
Jan 2010 – Mar 2010
Clients: Working on new Business pitch and PNC Bank.
Blue Man Group- Senior Art Director
May 2008 - Oct 2009
Concept and design print advertisements, web and promotion.
Miller Advertising - Senior Designer
June 2009 – June 2009
Barnes And Nobles and Rockport Shoes
Sargent & Berman - Senior Designer
April 2008 – May 2008
Clients: Bandai Toys, Lead designer for Tomagachi packaging and pivotal in winning the Puchi Puchi toy packaging.
EDUCATION
Pratt Institute - Bachelors of fine arts
May 1996
Major: Advertising
Awards: Eugene Hunter Trust Scholarship 1990, Pratt Foundation Most Improved Scholarship 1991,
Visual Arts Scholarship 1992, Augustus St. Gaudens Art Scholarship 1993, Pratt Circle Award for Academic Achievement in Art Direction 1995
Ad House
April - June 99
Study: Advertising Concept One with Jeroen Bours, Creative Director at DDB,
Honors & awards
2015 Sabre Awards
The eBay "Shop Inspired" campaign designed to reiterate to shoppers that with eBay you can truly shop the world won Gold in the “Web-Based Business” category.
SKILLS
Sketch, CC Adobe Photoshop, CC Adobe Illustrator, CC InDesign, Powerpoint